maki-roll-with-cucumber-served-with-sauce-sesame-seeds.jpg

Experience Freshness in Every Bite

Project overview

(August 20th– October 20th 2023)

This is a fictional case study created by me using a prompt in order to design an app exclusively for a Sushi restaurant which is different from existing apps that also caters to a wide demographic of people from the age of 16 till 60.

Problem

The product needed to be simple to use for a wide demographic consisting of users of different ages and abilities, and

to have a clean user flow that is accommodating to all end users.

Goal

The goal is to create an app which makes ordering and eating sushi an enjoyable experience for all people

To play, press and hold the enter key. To stop, release the enter key.

seafood-sushi-dish-with-details-simple-black-background

Design Process

/01

Define

Understanding products and goals

/02

Discovery

Analysis & research, persona, User flow

/03

Design

Wireframes & prototype, testing

/04

Deliver

UI design, High fidelity prototypes

Typography and Colours

Samurai Warrior

Samurai Warrior was used to design the logo of Sush-eats. The water-brush style of the font is significant to the traditional Japanese art of calligraphy known as Shodo

Helvetica

Bold

Regular

Light

The body text for the app is Helvetica, a popular Sans-serif font that I used to give the interface a clean finish and easy visibility.

Primary colour

#F47734

Secondary colour

#172514

Background

#FFFFFF

User research

Qualitative analysis

User persona

Problem statement

User journey map

summary

To understand user frustration, needs, and preferences, I conducted interviews and surveys for my project. My goal was to design a versatile, user-friendly app for a diverse audience, given the wide range of sushi lovers. I focused on qualitative research to gather deeper, more personal insights and create a seamless user flow.

Pain points

Many Sushi restaurants do not have an app that caters to all kinds of people, rather it is restricted only to vegetarians and non vegetarians.

Apps do not have features that support voice assist or assistive technology to cater to differently abled people making the experience difficult

Not enough or not satisfying browsing options : Users find the lack of proper item descriptions with related details a problem

Users find it hard to navigate in current apps and don’t find options to schedule their orders making it an issue if they need to order during peak hours

User persona (click picture to view in full screen)