Grow with Confidence – Your Guide to Thriving Plants at Home!

Project overview

(October 30th– December 25th 2023)

This is a fictional case study created by me using a prompt in order to design a website tailored for plant enthusiasts and also people who are interested in house gardening. The demographic age targeted is in the range of of 22 till 60.

Problem

Design a user-friendly website that helps plant lovers and enthusiasts easily access personalized care information, track their plants' health, and connect with a community of like-minded individuals, all while addressing the diverse needs of different plant species and levels of expertise.

Goal

The goal is to create an engaging platform that simplifies plant care, fosters learning, and encourages successful, sustainable growth for all types of plants.

To play, press and hold the enter key. To stop, release the enter key.

Design Process

/01

Define

Understanding products and goals

/02

Discovery

Analysis & research, persona, User flow

/03

Design

Wireframes & prototype, testing

/04

Deliver

UI design, High fidelity prototypes

Typography and Colours

Boho Lifestyle

Glacial Indifference

Bold

Regular

Italics

Boho Lifestyle was used to design the logo of Leaf Together. The simple font has a very fun vibe with easy readability, the stylization of the letters making it perfect to use for the logo.

The body text for the app is Glacial Indifference, a Sans-serif font that I used to give the interface a clean finish and easy visibility.

Primary colour

#1C2D20

Secondary colour

#5E6B58

Accent colour

#E9E7E4

Accent colour

#52696B

Background colour

#FFFFFF

User research

Qualitative analysis

User persona

Problem statement

User journey map

summary

To understand user frustration, needs, and preferences, I conducted interviews and surveys for my project. My goal was to design a website that was easy to navigate, community based with a very intuitive user flow in order to cater to the range of users in the target audience. I focused on qualitative research to gather deeper, more personal insights and create a seamless user flow.

Pain points

Users mainly rely on googling anything regarding any plant ailments or related information as their main source of information and it is not very reliable since the information may be dated and not helpful

Asking questions on online forums like Quora, Reddit may yield results if it reaches the right group but it takes a while to get responses from people

Not enough online resources that are specifically tailored to help with plant related issues that can help all users, whether they are seasoned plant owners or people new to this hobby

Users find it hard to navigate and gain the relevant information not just from online resources but also offline places like nursery's due to general lack of knowledge on subjects pertaining to the general wellbeing of plants including how to cure specific diseases and also the kinds of plants the user can grow depending on their skill level

User persona (click picture to view in full screen)

Joy persona

Describe your image

joy user flow

Describe your image

Joy persona

Describe your image

1/2

Tenzen persona

Describe your image

tenzen user flow

Describe your image

Tenzen persona

Describe your image

1/2

User flow

The following is an outline of the user flow taken by a person who wants to complete the task of checking what is wrong with their houseplant and the methods on how to cure it

Prototype frames

01/